About Harloop
A video department as a service.
Harloop is a video department as a service: a US-based team of senior video editors and producers that handles video strategy, scripting, editing, motion graphics, ad creative, social video, and landing page video for businesses and agencies, with a first cut in about two days.
- Senior editors only
- Strategy included
- Two-day turnaround
The team
Run by its co-founders.
Harloop, Inc. is based in San Francisco, California. The senior editing team works from Texas and California on US hours, and nothing is outsourced. Reach the team at team@harloop.com.
Chinmay Pingale
Co-founder
James Dong
Co-founder
What Harloop is
Your video team, without the hiring.
Harloop is a video department as a service. Instead of recruiting a producer, an editor, a motion designer, and a strategist one at a time, you subscribe to a senior team that already works together, and that team runs video for your company on an ongoing cadence.
That covers the whole job: video strategy and scripting, editing with captions and sound design, motion graphics and animation, ad creative for Meta, TikTok, and YouTube, organic short form for Reels, TikTok, and YouTube Shorts, and landing page, product, and article video. You approve cuts. We handle everything else, and the first cut arrives in about two days.
Send raw phone clips, existing footage, or nothing at all. When there is nothing to film, we build the video from scratch with motion graphics and animation. When filming would help, we tell you exactly what to shoot.
Every video is made by senior editors on our own team using professional tools. Our software plugs into After Effects and Blender to speed the work up, but a real editor touches every frame. Nothing is AI generated.
How Harloop compares
Not a studio, not a freelancer, not a hire.
Most teams choose between four ways to get video made. Here is where each one falls short, and what Harloop does instead.
A production studio
Strong quality and control, but every project is its own shoot with its own quote, brief, and lead time measured in weeks. Harloop keeps the quality and turns it into an ongoing cadence with a first cut in about two days.
A freelancer or marketplace
Fast and cheap, but inconsistent. Editors rotate, context gets lost, and someone on your team still has to manage them. Harloop is the same senior team every time, and the people on your call are the people editing.
An in-house hire
One editor covers one skill set, needs software and management, and takes months to recruit. Harloop gives you a strategist, editors, and motion designers from day one, on a monthly plan.
An AI video generator
Produces clips from a prompt with no strategy, no brand judgment, and no one accountable for the result. Harloop videos are scripted and cut by people, and AI never generates a frame.
Who it's for
Who Harloop is for.
Businesses that need ongoing video and do not want to build an internal team for it. Four kinds of customer make up most of the work.
Local service and medical businesses
Med spas, dental and medical practices, clinics, lenders, and local brands that need a steady stream of video for social and ads without hiring an editor. Harloop scripts, cuts, and posts a month of short form at a time and runs the ad creative alongside it.
SaaS and software companies
Products that take explaining. Harloop ships ad creative, organic social, demo and landing page videos, and article video that shows the product working, on a cadence that keeps up with launches.
Ecommerce and consumer brands
Brands that live on Meta, TikTok, and YouTube. Harloop cuts ad variants and UGC-style organic in batches, so there is always a fresh hook to test and a product page video that sells.
Agencies
Creative, social, paid media, outbound, and search agencies that want to sell video without building a production team. Harloop sits behind them by referral or as a white label service under their own brand.
How it works
High touch, not high maintenance.
You run your business. We run your video. The whole engagement fits in three steps, and none of them involve writing a brief.
Book a demo
A 20 minute call. Tell us what you sell and who you sell it to, and we will tell you exactly what we would ship first.
We script, cut, and score
Senior editors on every frame. Send raw clips straight from your phone, or send nothing at all and we build it from scratch.
First cut in about two days
Then we refine until it converts. Unlimited revisions, no change orders, and your best work embedded on your site.
FAQ
Questions, answered.
What is a video department as a service?
An ongoing video team you subscribe to instead of hiring. Harloop handles video strategy, scripting, editing, motion graphics, ad creative, social video, and landing page video on a monthly plan, so you get the output of an in-house video department without recruiting, managing, or equipping one.
Who is Harloop for?
Businesses that need a steady stream of video and do not want to build an internal team for it: local service and medical businesses such as med spas and clinics, SaaS and software companies, ecommerce and consumer brands, and agencies that sell video under their own brand.
Who actually edits my videos?
Senior editors on our own team, every time. Nothing is outsourced, and the people on your demo call are the people cutting your footage.
How fast is turnaround?
About two days from kickoff to first cut, then an ongoing cadence so you always have fresh video to post and test.
Is Harloop an AI video generator?
No. Every video is scripted and cut by senior editors on our team using professional tools. Our software plugs into After Effects and Blender to speed the work up, but a real editor touches every frame and nothing is AI generated.
Let's talk about your videos.
A 20 minute intro call. We look at your content together and tell you exactly what we would ship first.