Introduction

Ecommerce in 2025 is more dynamic than ever, as brands balance authenticity, entertainment, and community-building to capture market share. For ecommerce businesses aiming to thrive in an era of fierce digital competition, identifying the best ecommerce social media pages has never been more crucial. This article cuts through the noise to profile the standout ecommerce presences across today's leading platforms—Threads, TikTok, Pinterest, YouTube, and emerging players—backed by data, practical insights, and real-world links to the brands setting benchmarks in social commerce. Whether you're benchmarking your own strategy or searching for actionable inspiration, this guide spotlights the most effective ecommerce social media pages, why they work, and how you can learn from the best.

Why Social Media Matters for Ecommerce in 2025

Social media is now the beating heart of ecommerce customer acquisition and retention strategies. The platforms where consumers spend their time—and the formats in which they engage—are changing quickly. The best ecommerce social media pages have evolved to meet users where they are, leveraging interactive content, short videos, and direct shopping tools.

According to recent data, over 4.8 billion people actively use social media globally in 2025, and platforms like TikTok, Instagram, and YouTube are shaping consumer behavior at every stage of the buying journey. For ecommerce brands, social media is no longer just a "nice-to-have"—it's a primary driver of discovery and sales (Source).

Top Ecommerce Social Media Pages by Platform

Threads: Building Community Through Conversation

Threads, Meta’s latest conversational platform, nurtures text-first engagement between brands and followers. The best ecommerce social media pages on Threads offer transparent updates, behind-the-scenes insights, and real-time support. Threads does not allow paid ads, making organic reach—especially through collaborations with creators—essential (Source).

Here are examples of best-in-class ecommerce social media pages on Threads:

• Allbirds Threads – Leading with sustainability conversation and real-time Q&A around eco-friendly products.

• Glossier Threads – Community-driven product feedback and launches, leveraging direct commentary from fans.

• Everlane Threads – Transparent supply chain updates and interactive polls, giving users a voice in product development.

TikTok: Authentic, Short-Video Commerce

TikTok’s algorithm and snackable video format have redefined what viral ecommerce can look like, especially for Gen Z and younger Millennials. The best ecommerce social media pages on TikTok show real customer stories, quick how-tos, and the playful side of brands. With over 1.5 billion monthly active users, TikTok drives product discovery at an unprecedented scale (Source).

Examples of successful ecommerce pages on TikTok:

• Gymshark TikTok – Combines workout tips with user-generated content and influencer partnerships.

• Shopify TikTok – Shares merchant success stories, ecommerce tips, and community spotlights.

• SHEIN TikTok – Showcases new arrivals through fast-paced styling videos and viral challenges.

Pinterest: Discovery and Visual Shopping Powerhouse

Pinterest drives 33% more referral traffic to ecommerce sites than Facebook (Source), thanks to its visual search features and high-intent user base. The best ecommerce social media pages on Pinterest excel at making their storefronts shoppable, using Rich Pins and optimized boards for everything from seasonal trends to lifestyle inspiration.

Top performing pages to examine:

• Wayfair Pinterest – Home décor boards organized by room, trend, and DIY tips.

• Etsy Pinterest – Curated collections supporting independent makers and holiday gifting.

• Sephora Pinterest – Beauty product how-tos and shoppable pins for easy conversion.

YouTube: Video as the New Word of Mouth

YouTube continues to be a powerhouse for ecommerce, influencing 68% of purchase decisions with its mix of reviews, explainers, and influencer content (Source). The best ecommerce social media pages on YouTube use a blend of educational content and product storytelling to drive both trust and conversions.

Here are top ecommerce brands to follow:

• Zappos YouTube – Product reviews, customer stories, and tutorials on choosing footwear.

• Glossier YouTube – Behind the scenes, skincare education, and influencer unboxings.

• ASOS YouTube – Seasonal fashion lookbooks and interactive trends coverage.

Instagram & Facebook: Still Social Commerce Giants

Instagram and Facebook continue to host some of the best ecommerce social media pages, with integrated Shop features, influencer collaborations, and seamless ad targeting. Their large user bases—over 2 billion on each platform—make them invaluable for both organic content and paid campaigns (Source).

Standout examples:

• Nike Instagram – Product drops, athlete stories, and user-generated content drives engagement.

• Mejuri Instagram – Everyday luxury jewelry via reels, influencer styling, and community highlights.

• Walmart Facebook – Live shopping streams and timely product promotions engaging a vast demographic.

New Entrants: BeReal and Social Commerce Trends to Watch

Platforms like BeReal have introduced authentic, unfiltered sharing—reshaping how ecommerce brands foster trust with younger consumers, especially Gen Z. While not designed for polished brand content, BeReal’s best ecommerce social media pages use its unique daily post format to offer exclusive discounts and peek-behind-the-curtain content (Source). Early adopter brands may find an edge here as the platform matures.

Example to watch:

• Patagonia BeReal – Posts authentic field updates from eco initiatives and team experiences.

Unique Strategies from the Best Ecommerce Social Media Pages

What sets the best ecommerce social media pages apart goes beyond consistency—it’s about a playbook of experimentation, listening, and strategic adaptation. Across platforms, elite brands:

• Leverage generative AI for content ideation and audience targeting, enhancing creativity without losing authenticity (Source: HubSpot).

• Partner with creators to expand reach organically, particularly critical on Threads and TikTok where paid reach remains limited or evolving.

• Invest in social listening and analytics to shape messaging that resonates, pivoting quickly based on trends and feedback.

• Focus on value-driven content over sheer volume; product education, inspiration, and user stories drive meaningful engagement.

• Experiment with emerging formats, such as live-stream shopping (on Facebook, YouTube), shoppable video carousels, and interactive polls, keeping followers engaged and involved.

Brands like Spotify and HubSpot are also inspiring the broader ecommerce field by showcasing how tailored storytelling and hands-on audience education can build trend authority (Source: HubSpot AI Campaigns).

The Data: Performance Metrics of the Top Pages

Data underscores why these are considered the best ecommerce social media pages:

• Pinterest drives 33% more referral traffic to ecommerce stores than Facebook (Source).

• YouTube is the purchase influencer for 68% of shoppers seeking reviews, how-tos, and product stories (Source).

• TikTok's users spend an average of 52 minutes per day on the app, fueling rapid trend cycles and viral ecommerce hits (Source).

This data illustrates just how powerful the right platform-specific strategy can be for ecommerce brands aiming to maximize conversion and lifetime value.

What Can Ecommerce Businesses Learn?

Studying the best ecommerce social media pages offers direct lessons for any brand:

• Platform success is dictated by tailoring content to the audience—short videos for TikTok, visual boards for Pinterest, community-driven Q&A for Threads.

• Taking advantage of new features quickly is essential; being early on trends like interactive shopping, AI-powered tools, or new platforms like BeReal gives brands a head start.

• Long-term growth on social media means balancing brand consistency with experimentation and authentic audience feedback loops.

• Using data-driven insights to continually refine your messaging, formats, and influencer partnerships pays compounding dividends.

Integrating Video: The New Standard for Commerce Engagement

One pattern shared across all of the best ecommerce social media pages is a shift toward short-form, interactive video. Research shows audiences spend more time and convert at higher rates when engaging with video content, especially on the homepage or key landing pages. Platforms like TikTok, YouTube, and Instagram Reels have acclimated shoppers to this medium, making it table stakes for any serious ecommerce strategy in 2025 (Source).

Conclusion: Future-Proofing Your Social Media Strategy

Mastering social media means more than posting regularly—it requires ongoing learning, audience listening, and the agility to adopt platform-specific strategies. As we’ve seen through the best ecommerce social media pages, success is built on blending storytelling, experimentation with new tools, and leveraging the latest in digital commerce—be it interactive video, AI, or authentic daily connection. To stand out in 2025 and beyond, brands must not only keep pace with the evolving landscape but anticipate what comes next.

For forward-thinking ecommerce businesses ready to transform their own homepage engagement with video, solutions like Harloop offer an easy way to integrate shoppable short-form video directly onto your site. By adopting a video-first approach inspired by today’s social leaders, you can increase time on site, drive conversions, and build community—making your social strategy not just competitive, but truly best-in-class.