Easy Street Capital
2.4x
increase in loan inquiry form submissions
Private real estate lending
Austin, TX
"Harloop turned our website from a static brochure into a lead-generation engine. Within weeks, we saw more qualified loan inquiries than ever before."
Jayne Yi
Marketing Associate
Problem
Easy Street Capital offers loans that close fast—often within 48 hours—and across all investor types, yet their impactful benefits weren’t fully coming through online. Their static web pages outlined programs like EasyFix, EasyRent, and EasyBuild but didn’t bring the speed, reliability, and borrower success stories to life. Without immersive content, traffic didn’t always translate into form submissions. They needed something to turn browsing into direct inquiries.
Solution
Harloop loops were strategically placed on program pages and homepage banners to bring their loan speed and client impact into vivid motion. Short-form video content showcased real scenarios—closing loans in 48 hours, borrower testimonials, and seamless underwriting—all in just a few seconds. Calls-to-action embedded in the loops, like “Request Your Term Sheet Now,” encouraged immediate visitor action. The loops translated Easy Street’s promise of fast, personalized solutions into compelling, clickable intrigue.
Impact
Within 30 days of implementing Harloop, Easy Street Capital experienced a 2.4× surge in loan inquiry form submissions compared to previous web performance. Visitors spent longer on pages and engaged more with content before submitting. The sales team reported higher-quality inbound leads and significantly more term sheet requests. Harloop transformed the website from a static brochure into a high-conversion platform.
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