Gel Blaster

5x

ROI on Harloop

Recreational Tech Toys

Austin, TX

“Harloop made our Halo launch impossible to miss—views and sales on the new blaster shot up fast.”

Grant Goleman

Director of Sales

Problem

Gel Blaster launched its first officially licensed Halo Plasma Blaster, but despite strong brand alignment, web traffic didn’t convert into engagement or sales. The product pages were static and failed to showcase features like glow-in-the-dark ammo, smart connectivity, and the Halo authenticity. Customer excitement was high on social but not mirrored on-site. Gel Blaster needed dynamic content to bridge awareness into action.

Solution

Problem

Harloop loops were embedded at the top of the Halo product pages, featuring dynamic video of the Plasma Blaster’s tracer effects, smart target play, and in-app immersion. Loops highlighted unique Halo visuals and explained connectivity with the Nexus app and infrared charging target. Interactive visuals encouraged users to scroll and interact rather than bounce. Call-to-action overlays invited visitors to “Pre-order now” or “Join the waitlist,” reinforcing urgency and fandom.

Solution

Impact

Within a month, product page views for the Halo line increased by 52%, and pre-order clicks doubled compared to prior campaigns. Time spent on page went up significantly—users engaged longer with the Harloop content. Social buzz grew as viewers shared clips of the glowing tracer effect and “real life Halo” experience. Harloop helped convert Halo fandom into e-commerce momentum.

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