Memorygram

3.2x

Return on Ad Spend

Legacy storytelling and memorial products

Austin, TX

“Harloop let visitors feel the emotion instantly, and our ad spend went further because of it.”

Larry Scharra

CEO, Co-Founder

Problem

Memorygram invested in paid ads to promote its keepsake medallions and memorial services, but conversions were inconsistent. Visitors often clicked through without fully understanding the product’s value. Static pages didn’t convey the emotional impact of scanning a medallion to unlock memories. The team needed a way to make each ad dollar go further by engaging visitors immediately.

Solution

Problem

Harloop embedded short-form video loops on Memorygram’s landing pages, demonstrating how a medallion scan reveals voice recordings, photos, and personal tributes. The loops told a story in seconds—helping visitors feel the product’s emotional weight right away. CTAs within the loops guided people to purchase or learn more. This bridged the gap between ad click and meaningful action.

Solution

Impact

Within 30 days, Memorygram saw a 3.2x return on ad spend, compared to previous campaigns without Harloop. Visitors who engaged with loops converted at a much higher rate than those who didn’t. Average time on site also increased, signaling stronger interest and understanding. Harloop turned Memorygram’s marketing funnel into a more efficient, high-ROI growth channel.

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