Metal America

38%

Increase in homepage call-to-action clicks

Prefabricated Metal Buildings

Chicago, IL

“Harloop made our process simple to understand in seconds. Visitors saw real builds in action, stayed longer, and more of them turned into quote requests.”

Colin Knutson

CEO, Founder

Problem

Metal America relied heavily on paid ads but struggled to convert website traffic into qualified leads. Visitors often left without requesting a quote or exploring financing options. Their static site did little to showcase project visuals or engage warm leads. The team needed a way to turn ad spend into real conversions.

Solution

Problem

Harloop was embedded directly on their homepage and product pages. Short-form videos showed completed builds, financing details, and customer stories. Visitors could scroll through engaging content instead of bouncing. This gave Metal America more chances to connect messaging to buyer intent.

Solution

Impact

Within the first month, CTA clicks increased by 38% and average time on page rose by over 50 seconds. The sales team received more qualified quote requests from warm leads. Metal America saw higher ROI from their ad spend with fewer wasted visits. With Harloop, their website became a true sales engine instead of just an online brochure.

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