Park Place Finance

2.8x

increase in booked meetings

Hard Money Lending

Austin, TX

“Harloop turned casual site visitors into booked meetings. By showing real clients and fast closings right on our homepage, people trusted us enough to schedule a call on the spot.”

Zane Kampfer

President, Sales

Problem

Park Place Finance attracted consistent traffic via paid ads and organic search, but site visitors weren’t converting into booked consultations. The website was functional but lacked engaging, confidence-building content that highlighted speed, flexibility, and customer-centered service. Visitors often left after browsing loan types without taking the next step. The team needed a way to bring offerings to life and shorten the path to booking a meeting.

Solution

Problem

Harloop loops were embedded prominently on Park Place’s homepage and product pages, showcasing real scenarios—loan closings in 3–5 days, client testimonials, and streamlined application steps. These short, dynamic video loops allowed visitors to instantly visualize the lender’s fast, friendly process. On-loop CTAs like “Book your consultation” and “See how fast we close loans” invited immediate action. The result: visitors stayed engaged long enough to book in.

Solution

Impact

In just 30 days, booked meetings rose by 2.8x, turning more traffic into real client conversations. Time on page increased as visitors watched the loops and learned about product offerings more deeply. The sales team reported higher-quality leads, shorter closing times, and smoother client onboarding. Harloop transformed Park Place Finance’s website from a brochure into a lead-driving engine.

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