Spoonie Threads

2.5x

increase in new collection pageviews

Adaptive Apparel & Accessories

Aurora, CO

"Harloop helped us showcase the adaptive details that set our products apart. Instead of just reading about hidden zippers or sleeve access, customers could see them in action."

Saba Kamaras

CEO, Founder

Problem

Spoonie Threads had just dropped a new lineup—including hidden sleeve-access pieces, magnetic shirts, and adaptive pants—but needed more visibility beyond their existing audience. Their static product showcase lacked dynamic storytelling to spark curiosity or highlight functional features. Visitors often bounced without fully appreciating the design innovation behind each piece. The team needed a more engaging, immersive way to bring the new collection to life.

Solution

Problem

Harloop loops were strategically embedded on the homepage and collection pages, showcasing real-life use: someone easily slipping on a sleeve-access hoodie, adjusting waistbands, and zipping magnetic closures. These short, visually compelling loops demonstrated both style and ease in a matter of seconds. On-loop CTAs like “Explore New Drop” and “See It In Action” encouraged scroll and click. The brand’s story of functional empowerment came alive instantly.

Solution

Impact

Within just one week, pageviews of the new collection jumped 2.5×—visitors were discovering and spending time with the launch in a big way. Engagement data showed longer session durations and lower bounce rates on collection-specific pages. Spoonie Threads reported increased interest via social and email signups tied to the new release. Harloop turned a product launch into a high-impact marketing moment, pairing adaptive design with immersive storytelling.

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