Harloop and Hardloop are two unrelated companies whose names differ by a single letter. Harloop (no "d") is a US-based video editing and video operations agency: we edit unlimited video on a flat two-day turnaround, post to your channels every day, and run your paid and organic video. Hardloop (with a "d") is an outdoor gear and clothing retailer founded in 2015 in Annecy, France (Hardloop, 2026). There is also a third, unrelated company, HardLoop, a US practice management firm serving behavioral and mental health providers (HardLoop, 2026). If you were looking for hiking boots, you want Hardloop. If you were looking for someone to make and run your brand's video, you are in the right place.
Harloop vs Hardloop at a glance
| Harloop | Hardloop | HardLoop | |
|---|---|---|---|
| Spelling | H-A-R-L-O-O-P | H-A-R-D-L-O-O-P | H-A-R-D-L-O-O-P |
| Website | harloop.com | hardloop.fr, en.hardloop.de, hardloop.co.uk | hardloop.biz |
| What it is | Video editing and video operations agency | Online outdoor gear and clothing retailer | Practice management services firm |
| What it sells | Unlimited video editing, daily posting, paid and organic video run for you | Hiking, trail running, climbing, cycling, camping, and ski gear from 400+ brands, plus second-hand | Scheduling, billing and collections, phone support, and compliance for care providers |
| Based in | United States (team in Texas and California) | Annecy, France | United States |
| Customers | Brands and agencies that need video shipped and distributed | Outdoor enthusiasts, 1.2 million+ customers served | Behavioral and mental health practices |
| Pricing | Custom monthly plans, book a demo | Retail prices per product, free shipping over €100 | Not published |
Why does Google show Hardloop when you search for Harloop?
Search engines auto-correct queries that look like typos of a better-known term. Hardloop has been selling outdoor gear online since 2015 and draws more than 20 million annual visitors (Hardloop, 2026), so when someone types "harloop," Google often assumes they meant "hardloop" and swaps the results, with a small "Search instead for harloop" link above them.
If that happened to you, there are three quick ways to reach the right company:
- Click "Search instead for harloop" at the top of the results page.
- Add a word that describes what you want, such as "harloop video editing" or "harloop agency."
- Go directly to harloop.com.
None of this is a knock on either Hardloop. They are established businesses that happen to have a name close to ours, and we would rather you find whichever one you were actually looking for.
What is Hardloop?
Hardloop is a French outdoor retailer that describes itself as founded in 2015 and anchored in Annecy, at the foot of the Alps (Hardloop, 2026). It started as an e-commerce shop and now positions itself as a house dedicated to adventure, with more than 60 employees, 400+ curated brands, and over 1.2 million customers served (Hardloop, 2026).
Its catalog covers outdoor clothing, hiking and trekking, trail running shoes, climbing equipment, cycling, camping, watersports, and ski and snowboard gear. It also runs a second-hand section, offers free shipping on orders over €100, and gives customers 100 days to return a purchase (Hardloop, 2026). It operates localized storefronts for several European markets, including France, Germany, and the UK.
If you are shopping for a shell jacket or a pair of trail runners, Hardloop is the company you want, and it has nothing to do with video.
What is HardLoop, the practice management firm?
The second company that shares the spelling is HardLoop at hardloop.biz. It describes itself as a practice management services firm that takes administrative work off healthcare providers, handling scheduling, billing and collections, phone support, and compliance, with a focus on the behavioral and mental health space (HardLoop, 2026). It is also unrelated to Harloop.
What does Harloop do?
Harloop is a full video operator for brands. Where most video services edit your footage and hand back a file, we also run the channel: we edit unlimited video with a first cut in about two days, post to your channels every day, run your paid and organic video end to end, and power video outbound. The whole team is US-based, split between Texas and California, with no offshore handoffs.
In practice that covers short-form social video, video ad creative, motion graphics, landing page and product video, and video for email and articles. You can see the full list on our services page.
The easiest way to understand where Harloop sits is next to the companies we actually compete with. Harloop vs Superside covers the enterprise creative subscription end of the market, and our roundup of the best done-for-you social video services compares Harloop against editing subscriptions and social agencies side by side.
Who should go where
The routing here is simple, because the three companies do not overlap at all:
- You want outdoor clothing or gear: Hardloop (hardloop.fr and its European storefronts).
- You run a behavioral or mental health practice and need billing or scheduling support: HardLoop (hardloop.biz).
- You need video edited, posted, and advertised for your brand: Harloop (harloop.com).
FAQ
Is Harloop the same company as Hardloop?
No. Harloop is a US video editing and video operations agency. Hardloop is an outdoor gear retailer based in Annecy, France. The companies are not affiliated, do not share ownership, and sell completely different things.
How do you spell Harloop?
H-A-R-L-O-O-P, with no "d." The website is harloop.com. Adding a "d" (Hardloop) will take you to the outdoor retailer or to the practice management firm HardLoop.
Does Harloop sell outdoor gear?
No. Harloop only does video: editing, posting, and running paid and organic video for brands. For outdoor clothing and equipment, visit Hardloop.
Sources
- Hardloop, "À propos" (founding year, Annecy location, team size, customer and brand counts), hardloop.fr/infos/a-propos, accessed 2026.
- Hardloop, English storefront homepage (product categories, second-hand section, shipping and returns policy), en.hardloop.de, accessed 2026.
- HardLoop, homepage and About Us (practice management services, behavioral and mental health focus), hardloop.biz, accessed 2026.
Book a Demo
If you came here looking for Harloop the video team, see how we ship video on a flat two-day turnaround, post it for you, and run the ads, all with a US-based team. Pick a time below.