Top 7 Video Marketing Agencies for Optometrists in 2026
July 21, 2026 · chinmay
Optometry is a repeat-visit, high-trust business, and video is what closes the gap between "found you on Google" and "booked an exam." Patient education clips on why an annual exam matters, frame try-on and new-collection reels, LASIK and myopia-management explainers, and testimonials from patients who finally got the right prescription are what actually move someone to schedule. The hard part for most practices is not knowing what to film, it is keeping a steady output of it edited, posted, and turned into ads. If you want the video edited, posted, and the ads run for you, Harloop is the top pick on this list. If you want a specialist for a specific asset type, a full-service healthcare marketing package, or an on-location shoot, the six agencies below are genuinely strong. Here are seven options for 2026, starting with the one that runs the whole channel.
The seven at a glance
| Rank | Agency | Best for | Turnaround / model | Link |
|---|---|---|---|---|
| 1 | Harloop | Optometry practices that want video edited, posted, and advertised for them | 1-day turnaround, unlimited edits, monthly plans | harloop.com |
| 2 | Beverly Boy Productions | Dedicated promotional, marketing, and training video shoots for optometrists | Quote-based, project pricing on request | beverlyboy.com |
| 3 | Specialty Vision | Full healthcare-marketing retainer with an in-house video team, eyecare-only | Retainer plus separate creative production fee | specialty.vision |
| 4 | Middle Way Marketing | Cinematic on-location video content for optometrists and ophthalmologists | Project-based shoots, ongoing retainers, pricing on request | middlewaymarketing.com |
| 5 | Youtech Agency | Video production folded into a full digital-marketing package | Retainer, pricing on request | youtechagency.com |
| 6 | Elevated Marketing Solutions | Collaborative video strategy and editing for optometry practices | Ongoing engagement, pricing on request | elevatedmarketing.solutions |
| 7 | Thrive Internet Marketing Agency | Video production and testimonials bundled with broad digital marketing | Proposal-based, pricing on request | thriveagency.com |
1. Harloop
Best for: optometry practices that want video edited, posted, and advertised for them, not just files handed back.
Harloop is a full video operator with a US-based team in Texas and California. It edits unlimited video with a 1-day (24-hour) turnaround, posts to your channels every day, runs your paid and organic video, and powers video outbound. That is the piece most agencies on this list do not cover: they will shoot or edit, then hand you the files to publish yourself. Harloop keeps going, treating the deliverable as a running channel rather than a folder of exports.
For an optometry practice, the fit tracks the calendar. Eye care content is naturally recurring: exam reminders tied to insurance-year timing, new frame-collection reels every season, LASIK and myopia-management explainers, staff and doctor introductions, and patient testimonials, plus the ad creative to promote a contact-lens fitting or a back-to-school exam push. Because the model is unlimited edits on a monthly plan rather than per-project quotes, asking for one more cutdown or a tenth variation for an ad test does not add to the invoice, and the daily-posting cadence that keeps a local practice visible between visits is handled for you.
Harloop does not publish its tiers. Plans are custom monthly and priced to the workload, so the honest answer on price is: book a demo. To be fair about fit, Harloop is built for practices with steady, ongoing video volume across social and ads. A solo OD who wants one polished brand film shot once a year, or a large multi-location group that needs a big-budget cinematic campaign, is better served by one of the project-based studios below.
Ready to see whether the operator model fits your practice? You can book a 30-minute Harloop demo and walk through your current content workflow with someone who runs this for other healthcare brands.
2. Beverly Boy Productions
Beverly Boy Productions is a video production company based in West Palm Beach, Florida, with a service line built specifically for optometrists. They shoot promotional videos to showcase services and new eyewear, marketing videos aimed at lead generation and SEO, training videos for employee onboarding, and interview-style videos for patient testimonials and team expertise. The company says it works with businesses across the optometry and eye care space nationwide and quotes projects individually rather than publishing rates. If you want a dedicated video-production partner who understands the optometry brief without a broader marketing retainer attached, Beverly Boy is a focused option.
3. Specialty Vision
Specialty Vision is a healthcare-only marketing agency that works exclusively with eye care practices, running websites, SEO, content, video, social, and ads through one in-house team. They describe a 20-person staff that includes strategists, developers, designers, content specialists, and video editors. Video and photography production is billed separately from the core marketing retainer, positioned as an add-on once the foundational SEO and content work is in place. For a practice that wants one vendor accountable for the whole digital presence, with video as part of a broader eyecare-specific system, Specialty Vision is a strong full-service pick.
4. Middle Way Marketing
Middle Way Marketing is an Austin, Texas agency that builds digital marketing specifically for optometrists and ophthalmologists, including Google and paid social advertising, SEO, HIPAA-compliant website design, and lead management. Their video and photography work uses cinematic equipment, professional lighting, custom scripting, editing, and color correction, delivered through a nationwide network of vetted content creators for on-location shoots. Pricing is on request, with a mix of project-based shoots and ongoing retainers. If you want a polished, cinematic asset filmed on location and are comfortable with a project fee, Middle Way is a capable specialist.
5. Youtech Agency
Youtech Agency is a full-service digital marketing agency serving optometrists nationally, covering SEO, paid media, social media management, and video production under one roof. Video is listed as a standalone service alongside web design and branding, and social platforms including Facebook, TikTok, and Instagram are part of their ongoing management work. Pricing is on request, quoted through a free audit or consultation. Youtech fits a practice that wants video folded into a single retainer that also covers ads and SEO, rather than a standalone production vendor.
6. Elevated Marketing Solutions
Elevated Marketing Solutions is an Indianapolis-based agency that produces dynamic video, including product tutorials, testimonials, and brand narratives, tailored to each optometry client's goals. Their process is collaborative: the practice supplies ideas, scripts, or footage suggestions, and Elevated edits and produces from there, alongside a short-form social strategy. Pricing is not published. This is a good fit for a practice that wants an ongoing creative partner it works closely with, rather than a hands-off production vendor.
7. Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a large, award-winning digital marketing agency with a dedicated optometry social media offering, plus separate video production and video testimonial services under its media production division. Their pitch centers on highlighting practice expertise and patient success stories across social platforms. Pricing and turnaround are not published; the agency works through a free proposal process. Thrive suits a practice that wants an established, full-scale agency handling video as one piece of a larger digital strategy.
How to choose a video agency for optometrists
The right choice depends on what your bottleneck actually is.
- You want a flagship asset shot at your practice. A dedicated production house like Beverly Boy Productions or a cinematic specialist like Middle Way Marketing is built for on-location shoots. Expect project-based pricing per asset.
- You want video as part of a bigger eyecare-specific system. Specialty Vision folds video into a full-service retainer built only for eye care practices.
- You want one vendor for everything, including ads and SEO. Youtech Agency, Elevated Marketing Solutions, and Thrive fold video into a broader digital-marketing package.
- You want the whole channel run, not just files. This is the operator model. Harloop edits unlimited video with a 1-day turnaround, posts it daily, and runs the paid and organic media for you, so the content actually ships and gets promoted instead of sitting in a shared drive.
A useful gut check: if you already have someone internal to post and run ads and you just need production, a specialist production house is enough. If posting and promotion are the part that keeps slipping, you want a full operator. If your practice also offers aesthetic services, our roundup of top video agencies for med spas covers the same trade-offs for that vertical. For a broader look at the operator model against a large creative subscription, see our Harloop vs Superside comparison.
FAQ
How much does optometry video marketing cost? It varies widely by model. Project-based production shoots commonly run into the thousands per asset, while full-service retainers and ongoing video management are usually priced monthly and quoted to your volume. Most agencies in this space, including Harloop, price on request rather than publishing tiers, so the number depends on how much video you need and whether posting and ads are included.
What should an optometry video agency include? At minimum, the ability to produce patient education content, testimonials, and frame or product showcases formatted for Reels, TikTok, and YouTube Shorts. The bigger differentiator is whether the agency only shoots and edits, or also posts to your channels and runs the paid promotion behind seasonal pushes like back-to-school exams or new frame collections.
Do I need an eyecare-specialist agency, or will a generalist work? A specialist tends to understand exam terminology, insurance-year timing, and what actually drives a booking faster, which shortens the ramp. A capable generalist or a full operator can work well too, as long as it can keep up with the posting cadence and produce content that reads as credible to a health-conscious audience. The deciding factor is usually volume and distribution, not industry pedigree alone.
Sources
- Video Production for Optometrists. Beverly Boy Productions, 2026.
- Marketing Agency for Optometry Practices. Specialty Vision, 2026.
- Digital Marketing For Optometrists And Ophthalmologists. Middle Way Marketing, 2026.
- Digital Marketing Services for Optometrists. Youtech Agency, 2026.
- Digital Marketing Solutions for Optometrist. Elevated Marketing Solutions, 2026.
- Optometry Social Media Agency. Thrive Internet Marketing Agency, 2026.
Book a Demo
See how Harloop ships optometry video in a day, posts it to your channels, and runs the ads, all with a US-based team. Pick a time below.